Frequently asked questions

AI assistants build their answers from what they can find and read: your website, directories, reviews, professional registers and other public sources. When someone asks for a recommendation, the assistant favours businesses whose information is easy to read, consistent across sources, and clearly matched to the question — the right service, the right place, the right specialism.

No one outside these companies knows the exact mechanics, and anyone who claims to is overselling. But the inputs are observable: businesses with clear, consistent, machine-readable information get found and described accurately; businesses without it get ignored or described wrongly. Wardith works on those inputs.

A short written report, in plain English, covering three things: what the major AI assistants currently say when asked the questions your customers ask; what they know and believe about your business specifically, and whether it is accurate; and what is blocking you, with our recommendation on what to do about it.

We put ten questions to each assistant repeatedly rather than once, because their answers vary from run to run, and we quote what came back word for word — including the competitors named ahead of you.

If the audit shows you are already in good shape, the report says so, and we will not push you towards the next stage. £125 is the whole cost, with no obligation.

We reply to enquiries within two working days, and you will have the report within two working days of us confirming scope and payment.

No — and nobody honestly can. These systems are controlled by OpenAI, Google, Microsoft and Perplexity, not by us, and their answers vary and change. Treat anyone who guarantees you a spot in AI recommendations the way you would treat someone guaranteeing you a court win.

What we can do is make sure everything these systems demonstrably rely on is in place for your business, and then show you plainly how you are showing up over time. The work is real and checkable; the outcome is strongly influenced, not guaranteed.

Some changes take effect within weeks — assistants that browse the live web, like Perplexity and the search modes of ChatGPT and Copilot, pick up improved pages as soon as they recrawl them. Other changes take months, because some systems update their underlying knowledge slowly.

The honest answer is that timescales vary by business and by assistant, and we will not pretend otherwise. This is why we monitor and report how you are actually showing up, rather than asking you to take progress on faith.

It overlaps, but it is not the same job. Ranking in a list of blue links is about competing for position on a results page. Being recommended by an AI assistant is about being found, understood and trusted by a system that gives one short, conversational answer.

Much of the groundwork helps both — clear pages and consistent facts never hurt your Google presence. But the specific work of being quotable and machine-readable for AI assistants is different, and most businesses have never had it done.

Yes. The industry has several names for this work — GEO, for generative engine optimisation; AEO, for answer engine optimisation; and a few others, sometimes just “AI SEO”. None of them has settled as the standard term, and new ones keep arriving. If you have been reading about this and turned up holding one of those acronyms, you are in the right place.

The names matter less than the work, which is specific and fairly unglamorous: making sure AI assistants can read your website properly, making sure the facts about your business agree with each other everywhere they appear, and making sure something you have published actually answers the question your customer asked.

We do not use those acronyms anywhere else on this site. Not because they are wrong, but because almost none of our customers use them — a plumber losing work to a competitor does not think of it as an optimisation problem. This answer is here so the people who do know the terms can see we mean the same thing.

Almost certainly not. We work on the website you already have — the fixes are about what your site says and how machines read it, not how it looks. Wardith does not build websites.

If your site has a problem so fundamental that our work would be wasted on it, the audit will tell you that honestly before you spend anything more.

The ones your customers actually use: ChatGPT, Google’s AI-generated results and Gemini, Microsoft Copilot, and Perplexity. The same groundwork also serves newer assistants as they appear, because they draw on the same kinds of sources.

For the audit: your business name, website address, the services you most want to be found for, and the area you serve. Two optional extras make the report sharper — what people usually ask when they first get in touch, and roughly what a new customer is worth to you. The first gets us your customers’ words rather than ours; the second lets us tell you what being missing is actually costing.

For the Foundation and ongoing work: access to update your website (or a contact for whoever manages it), and a little of your time to verify facts about the business. You will not need to write anything yourself unless you want to.

No. The audit and the Foundation are one-off payments. The monthly plans roll month to month with no minimum term — tell us before your next payment date and that is the end of it. Moving up or down a level works the same way.

Kieran Smith, who runs Wardith as a sole trader from the Wirral. Wardith is one person, not an agency with an account manager in front of it — the person who answers your email is the person who does the work and writes your report.

Everything runs by email rather than phone, so there is a written record of what was asked and what was promised. Wardith is not VAT registered, so the prices you see are the prices you pay.

You should be sceptical — that is the right instinct, and we would rather meet it head-on than dodge it. Wardith is new, and we do not yet have client results to show. We refuse to invent any.

Two things stand in the meantime. First, this website is itself built the way we build for clients, and you can check it without taking anything on trust: every answer on this page is also published in the code an assistant reads, so view the source and see that the two say the same thing. Second, the audit exists so you can judge us on a piece of finished work before committing to anything larger — it is the smallest thing we sell, it stands on its own, and nothing obliges you to buy the next stage.